It all starts with music. But the moment you decide to become an artist — next to being a musician — your brand becomes important. That’s why we kick off with a branding assignment.
There are multiple types of biographies.
The goal of this task is to position your artist’s brand story. Let’s say I just discovered your music (we’ll cover that later this challenge). I’m with friends in a bar, so I can’t let them listen. I need a great story to talk about you and persuade my friends to follow you.
I call that story a pitch. It needs to be short and persuasive. So short, you can use it everywhere online. So persuasive, a venue that booked you can copy-paste this pitch to sell tickets.
The pitch has a standard format:
Before the launch Create an EPK If you haven’t already done so, create an Electronic Press Kit, also known as…
It doesn’t matter whether they write it for an upcoming album campaign or for a project that’s just an idea. In…
Your lyrics are the heart and soul of your music and they are vital to developing a personal connection with your…
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