It all starts with music. But the moment you decide to become an artist — next to being a musician — your brand becomes important. That’s why we kick off with a branding assignment.
There are multiple types of biographies.
The goal of this task is to position your artist’s brand story. Let’s say I just discovered your music (we’ll cover that later this challenge). I’m with friends in a bar, so I can’t let them listen. I need a great story to talk about you and persuade my friends to follow you.
I call that story a pitch. It needs to be short and persuasive. So short, you can use it everywhere online. So persuasive, a venue that booked you can copy-paste this pitch to sell tickets.
The pitch has a standard format:
Musicians can’t make money. Or can they? The days of paying to listen to recorded music are over. If you want to…
Your lyrics are the heart and soul of your music and they are vital to developing a personal connection with your…
Want to know how to promote your music on Spotify? The first thing you need to know is how to promote your music…
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