It all starts with music. But the moment you decide to become an artist — next to being a musician — your brand becomes important. That’s why we kick off with a branding assignment.
There are multiple types of biographies.
The goal of this task is to position your artist’s brand story. Let’s say I just discovered your music (we’ll cover that later this challenge). I’m with friends in a bar, so I can’t let them listen. I need a great story to talk about you and persuade my friends to follow you.
I call that story a pitch. It needs to be short and persuasive. So short, you can use it everywhere online. So persuasive, a venue that booked you can copy-paste this pitch to sell tickets.
The pitch has a standard format:
It doesn’t matter whether they write it for an upcoming album campaign or for a project that’s just an idea. In…
Musicians can’t make money. Or can they? The days of paying to listen to recorded music are over. If you want to…
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