How To Write An Artist Bio For Your Spotify Profile

How To Write An Artist Bio For Your Spotify Profile

It all starts with music. But the moment you decide to become an artist — next to being a musician — your brand becomes important. That’s why we kick off with a branding assignment.

Shorten your bio to one paragraph

  1. Find your one most important brand association.
  2. Write your pitch bio.

There are multiple types of biographies.

The goal of this task is to position your artist’s brand story. Let’s say I just discovered your music (we’ll cover that later this challenge). I’m with friends in a bar, so I can’t let them listen. I need a great story to talk about you and persuade my friends to follow you.

I call that story a pitch. It needs to be short and persuasive. So short, you can use it everywhere online. So persuasive, a venue that booked you can copy-paste this pitch to sell tickets.

The pitch has a standard format:

  • First sentence: Explain WHY you do what you do.
  • Find and describe your most important brand association. A brand is a summary of associations. Brands may evoke images of happiness, of fun, of wealthiness, while others you associate with being a cheap or good value.
  • Second sentence: Explain HOW you do that.
  • Describe how your actions contribute to your brand. If your brand is about happiness, explain how you let people achieve happiness.
  • Third and final sentence: Explain WHAT you do.
  • Describe what you deliver. For most artists it’s a description of their music genre.


It doesn’t matter whether they write it for an upcoming album campaign or for a project that’s just an idea. In many advertising companies, writing a press release acts as the starting point for every campaign they manage. Even large companies like Amazon kick-off new projects with the writing of a press release. The main purpose of a press release is to determine how you’re going to sell your product. It helps you find the story to tell. It also helps you define the criteria of your project and how you want people to talk about it when it’s finished. A press release has a standard format of a persuasive header and three paragraphs. Limit every paragraph to three sentences. First paragraph: The actual news. Second paragraph: The story of your project. Third paragraph: Your pitch bio. Start with the second paragraph and take the same approach as you’ve done on day 01 regarding your pitch bio. What is the story of your project? What do you want people to talk about when they discuss your new project? A project can be an album, single, remix, live show, merch drop, charity campaign, etc. Then, move on to the first paragraph. Start with the actual news, which most probably is the announcement of your new project. Then share in one sentence a ‘tl;dr’ or summary of the second paragraph. Conclude with a short statement about your distribution: when and where will your project be available? The third paragraph is easy: Copy-paste your pitch bio from day 01. Finally, write a persuasive header for your press release. Your final press release should have 3 paragraphs, each with 3 sentences. The second paragraph can have 1 or 2 additional sentences. Keep it short: Up to four paragraphs of up to three sentences. Keep it simple: Journalists should be able to explain your story to their readers. When writing, keep in mind how you want fans to talk about you and your project. Start to write a press release as early in your project as possible. It’s good to have a document to fall back on. Do you need a music marketing tool? Check our curated list of Music Marketing Tools.

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