It doesn’t matter whether they write it for an upcoming album campaign or for a project that’s just an idea. In many advertising companies, writing a press release acts as the starting point for every campaign they manage. Even large companies like Amazon kick-off new projects with the writing of a press release.
The main purpose of a press release is to determine how you’re going to sell your product. It helps you find the story to tell. It also helps you define the criteria of your project and how you want people to talk about it when it’s finished.
A press release has a standard format of a persuasive header and three paragraphs. Limit every paragraph to three sentences.
Start with the second paragraph and take the same approach as you’ve done on day 01 regarding your pitch bio. What is the story of your project? What do you want people to talk about when they discuss your new project?
A project can be an album, single, remix, live show, merch drop, charity campaign, etc.
The third paragraph is easy: Copy-paste your pitch bio from day 01.
Finally, write a persuasive header for your press release.
Your final press release should have 3 paragraphs, each with 3 sentences. The second paragraph can have 1 or 2 additional sentences.
Start to write a press release as early in your project as possible. It’s good to have a document to fall back on.
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