How To Promote Your Music Through Spotify Playlists

How To Create An Artist Profile On Spotify

Getting your music to Spotify through a digital distributor allows fans to listen and follow you on the world’s leading streaming platform.

However, despite more than 50 million subscribers worldwide, this is only half the work.

To advertise your music and make it more “visible” to fans (and potential new fans), you need to know how To Create An Artist Profile On Spotify and do it correctly.

Here are 6 steps to help you give your Spotify profile a boost.

  1. Request an artist profile on Spotify
    First, if you don’t have a personal account on Spotify yet, you need to create one. Only then you can request your artist profile.
  2. Profile photos and cover photos
    Remember that the visual effects must reflect your identity and, as well as the graphic material, the profile and cover photos are part of your artistic brand.
  3. Biography
    Now you have direct access to your biography. Feel free to share some anecdotes and links to your official website.
  4. The concerts
    Another great option that Spotify offers artists is to synchronize the shows with the artist profile. To do this, you need to have a Songkick profile showing tour dates on your artist page. Through the Spotify app your followers and regular listeners will also receive suggestions for nearby shows! If you do not have tour dates posted on Songkick, go to Tourbox to manage your shows.
  5. Merchandising
    Although Spotify is a digital platform, you can still take the opportunity to sell physical records or t-shirts in the merchandising section. You can sell your merchandise directly to fans through the Merchbar. After publishing the merchandise, the most important products will automatically appear on your Spotify artist page, so fans can browse and shop.
  6. Certification
    Finally the desired ‘blue mark’ is no longer so difficult to achieve! You only have to register in the ‘Spotify for Artists’ section. You are no longer required to have 250 followers or to complete the application.
  7. Links to your social media and image gallery.
    Good news! Now you can add links from your Facebook, Instagram, and Twitter accounts to your profile!

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It doesn’t matter whether they write it for an upcoming album campaign or for a project that’s just an idea. In many advertising companies, writing a press release acts as the starting point for every campaign they manage. Even large companies like Amazon kick-off new projects with the writing of a press release. The main purpose of a press release is to determine how you’re going to sell your product. It helps you find the story to tell. It also helps you define the criteria of your project and how you want people to talk about it when it’s finished. A press release has a standard format of a persuasive header and three paragraphs. Limit every paragraph to three sentences. First paragraph: The actual news. Second paragraph: The story of your project. Third paragraph: Your pitch bio. Start with the second paragraph and take the same approach as you’ve done on day 01 regarding your pitch bio. What is the story of your project? What do you want people to talk about when they discuss your new project? A project can be an album, single, remix, live show, merch drop, charity campaign, etc. Then, move on to the first paragraph. Start with the actual news, which most probably is the announcement of your new project. Then share in one sentence a ‘tl;dr’ or summary of the second paragraph. Conclude with a short statement about your distribution: when and where will your project be available? The third paragraph is easy: Copy-paste your pitch bio from day 01. Finally, write a persuasive header for your press release. Your final press release should have 3 paragraphs, each with 3 sentences. The second paragraph can have 1 or 2 additional sentences. Keep it short: Up to four paragraphs of up to three sentences. Keep it simple: Journalists should be able to explain your story to their readers. When writing, keep in mind how you want fans to talk about you and your project. Start to write a press release as early in your project as possible. It’s good to have a document to fall back on. Do you need a music marketing tool? Check our curated list of Music Marketing Tools.

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